One of America’s long lost candies of the 20th century is the Marathon bar. Introduced in 1973 by the Mars Candy Company, the Marathon bar became a staple in American culture in the ‘70s.
Measuring in at a whopping 8 inches and enrobed in a bright red wrapper, this oversized candy bar was almost a foot of braided chocolatey, caramel goodness. Groovy right?
The packaging was labeled with ruler marks, a sneaky little marketing technique that basically said “hey kids look how big this candy bar is.” Due to its abnormal size, this candy bar had a hard time fitting on regularly stocked shelves so it usually had its own display, one more thing to make it more memorable and more appealing to the kids.
